You don’t want to miss this!
FREE Webinar! KAM success demands internal alignment – Continued
Denise Freier (SAMA, IBM) and Bob Sacco (IBM) will continue to explore the #1 challenge facing our key account managers – Influencing your internal organization for customer alignment.
Latest AKAM Bulletin:
In this edition, we set the scene with ‘the right ingredients for true KAM’ and then describe how these behaviours lead to both personal and corporate success in practice.
We then take a view of the continually evolving ‘AI’ theme and what it means for KAM, finishing with a sample from our recent podcast series, linking it all together.
Upcoming Events
Workshops, conferences, and webinars designed to help you grow your KAM expertise, connect with like-minded professionals and advance your career in KAM.
Win the internal support you need to wow key customers. Join Denise Freier and Bob Sacco for practical fixes for alignment, pricing, governance and collaboration.
Learn More »
Long gone is the old precept of marketing led, sales enabled account-based marketing approach. Kate and Dominique further discuss the Customer Led; Team Enabled methodology that looks at the integration of our two work horses of sales and marketing in customer value creation.
Learn More »
KAM Qualifications and Development
How can you prove your KAM expertise? Whatever stage you are at, one of AKAM’s two in-work, online routes to qualification will bring real benefit to your career.
PostGraduate Certificate
January – September
The first Postgraduate qualification purely in KAM!
Online and globally accessible!
PostGraduate Diploma
January – September
The next level of qualification for career-minded key account managers! Launches 2026
Professional Diploma
Designed for experienced key account managers.
Advance your career, demonstrate your expertise!
Doctorate in Business Administration
The first DBA in KAM: Truly stand out! Evidence your high-level, strategic competencies!
Continuous Professional Development
CPD-accredited, self-directed and guided learning on specific elements of KAM. Only for AKAM members.
Read our qualifications brochure to find out more!
Join AKAM now! Corporates and individuals all welcome
Tap into AKAM’s activities and resources to keep yourself, your key account managers and KAM in your organisation and alive and winning. You need all the ammo you can get to stay at the top of the game with key accounts!
AKAM brings members new ideas and tools to deliver the ideas. We test old concepts and find new ways of presenting established thinking. And AKAM isn’t afraid to call out inappropriate approaches and challenge unfounded expectations. You become part of a virtuous learning circle when you join AKAM.
Our network of key account managers and KAM programme leads in 70+ countries offers a huge fund of experience and knowledge that AKAM shares with members in myriad ways. As a hub dedicated to KAM, AKAM is the place to come to for insight, support, advice, inspiration and reinvigoration.
Subscribe to our mailing list
Join AKAM Today
Join AKAM today and become part of a global community dedicated to Key Account Management excellence. Whether you’re a seasoned practitioner, just starting your KAM journey or leading a programme, AKAM offers the resources, connections, and support you need to succeed.
